Privacy policy.
Who we are
British Bag is a trading name of British Bag Co, registered in England and Wales (company number [XXXXXXXX]). Our registered office is at 6 Youngs Orchard, Stroud, GL5 2RU.
We supply custom branded paper bags to independent retailers across the UK. This policy explains what personal information we collect when you use our website or contact us, why we collect it, and what we do with it.
If you have any questions, you can reach us at hello@britishbag.uk or by writing to us at the registered address above.
What information we collect
When you submit a contact form or enquiry, we collect your name, business name, email address, phone number (if provided), and — if you've requested a sample pack — your delivery address. We also collect any information you choose to share in the notes field of the form.
When you visit our website, we may automatically collect technical information including your IP address, browser type, device type, and pages visited. This is collected through cookies and analytics tools (see the Cookies section below).
When you become a customer, we additionally hold your order history, bag specifications, and stored artwork files in order to manage your account and process reorders.
We do not collect payment card information directly. Any payment processing is handled by a third-party provider and is subject to their privacy policy.
Why we collect it and the legal basis for doing so
We use your information for the following purposes:
To respond to your enquiry and provide a quote. When you contact us, we need your details to come back to you with advice, samples, and pricing. The legal basis for this is legitimate interests — you've contacted us because you want a response, and responding is the obvious purpose.
To send you a free sample pack. If you've requested samples, we need your delivery address to post them to you. The legal basis is legitimate interests — you've asked us to send something to you.
To fulfil your order and manage your account. Once you become a customer, we use your information to process orders, manage production, arrange delivery, and store your artwork and specifications for reordering. The legal basis is performance of a contract.
To contact you about reorders. We may reach out when we think you're likely to be running low, based on your order history. The legal basis is legitimate interests — this is a direct service benefit to you as a customer, and you can opt out at any time.
To improve our website and understand how people use it. We use analytics data to understand which pages are useful and how visitors find us. The legal basis is legitimate interests.
We do not use your personal data for automated decision-making or profiling.
Who we share your information with
We share your information only where necessary:
Our UK manufacturing partner. To fulfil your order, we pass your order specifications and artwork to our manufacturing partner. We do not pass your personal contact details unless it is necessary for delivery purposes.
Delivery providers. If your order or sample pack is despatched directly to you, your name and delivery address will be shared with the courier or postal service used.
Analytics and website services. Our website uses third-party tools to understand visitor behaviour (see Cookies below). These providers process data on our behalf and are bound by data processing agreements.
Legal and regulatory requirements. We may disclose your information if required to do so by law, or to protect the rights, property, or safety of British Bag, our customers, or others.
We do not sell your personal data. We do not share it with third parties for their own marketing purposes.
How long we keep your information
Enquiries that do not result in an order — we retain your contact details for up to 12 months, after which they are deleted unless you have placed an order or made further contact.
Customer records — we retain your information for the duration of the customer relationship and for 7 years thereafter, in line with HMRC requirements for financial records.
Artwork and specification files — we retain these for as long as you are an active customer, to enable reordering. If you ask us to delete them, we will do so.
Website analytics data — retained in aggregated, anonymised form. IP addresses are not stored beyond the analytics processing period.
Your rights
Under UK GDPR, you have the following rights in relation to your personal data:
The right to access — you can ask us what information we hold about you and receive a copy of it.
The right to correction — if any information we hold is inaccurate or incomplete, you can ask us to correct it.
The right to erasure — you can ask us to delete your personal data where there is no compelling reason for us to continue holding it. Note that we may be required to retain some information for legal or contractual reasons.
The right to restrict processing — you can ask us to limit how we use your data in certain circumstances.
The right to object — you can object to us processing your data where we rely on legitimate interests as our legal basis. We will stop unless we can demonstrate compelling legitimate grounds.
The right to data portability — where we process your data on the basis of consent or contract, you can ask us to provide it in a structured, machine-readable format.
To exercise any of these rights, contact us at hello@britishbag.uk. We will respond within one calendar month.
Cookies
Our website uses cookies — small text files stored on your device — to help the site function and to understand how visitors use it.
Essential cookies are necessary for the website to work and cannot be switched off. They do not store personally identifiable information.
Analytics cookies help us understand how visitors interact with the site — which pages are visited, how long people spend on them, and where they came from. We use [Google Analytics / insert your analytics tool] for this purpose. Analytics data is anonymised and aggregated where possible.
Third-party cookies may be set by services embedded in our site, such as Instagram. These are governed by the respective platforms' own privacy policies.
You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the site.
Links to other websites
Our website contains links to third-party websites, including our Instagram account. This privacy policy applies only to britishbag.uk. We are not responsible for the privacy practices of other sites and encourage you to read their policies.
Changes to this policy
We may update this policy from time to time. When we do, we will update the date at the top of the page. We will not reduce your rights under this policy without giving you clear notice.
How to complain
If you are unhappy with how we have handled your personal data, please contact us first at hello@britishbag.uk and we will do our best to resolve the issue.
If you remain unsatisfied, you have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
ICO · ico.org.uk · 0303 123 1113
British Bag · hello@britishbag.uk · britishbag.uk